Mobile Phones Beat PCs for Young Women

This study is very revealing as to where mobile is heading as a dominant marketing channel. Women consume more than men and in households women tend to be the primary decision makers when it comes purchases. 

The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found that young women spend twice as much time with their cell phones as women over age 40. 

The “Women and Digital Life” study, revealed that more than 80% of US women now use a wireless device and 17% use using a smartphone, such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar. Among those in the 12-24 and 25-39 age groups, smartphone ownership is now 23%. In contrast 11% of women ages 40+ own a smartphone.

When asked about the top benefits of owning a smartphone, the top answers among women are convenience, the ability to send texts and email, access to social media, SRG said.